Check-In Date:       Nights: Rooms: Adults: Children:

March 6th, 2009 Miami Beach, FL -

Undaunted by the economic gloom and doom, the owners of a new luxury hotel are preparing to open their doors in America's most talked about real estate market- South Florida. SENSE HOTEL is an all-luxury suite hotel in the heart of the uber-exclusive nightlife and restaurant district "SoFi"- or "South of Fifth Street" on Ocean Drive in Miami Beach. "South Florida- and Miami Beach have always been resilient- luxury customers continue to visit their favorite destinations irrespective of the economic downtown- they simply look for value and luxury-without a compromise in standards", responds CC Rover, a publicist for Sense Hotel."SENSE is a post-modern homage to the Belle Epoque of America's Riviera- offering guests an expansive menu of bespoke services and customized adventure packages around the theme of "immersive indulgence", states Craig Keiffer, General Manager of Sense Hotel.

"Our focus is impeccable client service- our team- referred to as "guides"- create customized stay scenarios- or "stories"- for each guest." states Keiffer."From the time the guest arrives at the airport to the time that they leave, their stay is choreographed around a theme of their choosing from our menu of"scripts" or packages. From sports and concert tickets to nights out on the town to personal shopping with a celebrity stylist, Sense Hotel offers our clientele the kind of legendary service that Old Hollywood- and the Beach- became famous for in the golden era-in a strikingly modern setting. " The boutique hotel offers 18 luxury "dwellings" as the hotel calls their rooms- many with balconies facing the Atlantic Ocean on Ocean Drive. "Our rooms are a perfect example of our emphasis on immersive indulgence", Keiffer continues, "from our cutting edge climate control technology to the original artwork, we place an emphasis on impeccable aesthetics and seamless comfort." The hotel's rooftop lounge area features an infinity pool with a waterfall and a view of Ocean Drive and the beach.

"The rooftop will be an oasis- a place to mingle and relax far from the crowds but still be in the middle of the action.", explains Keiffer."The hotel offers clients a totally immersive experience," says Rover, "we refer to our guests as "voyagers" because we initiate a journey of sights, sounds and experiences which are unavailable at larger establishments. "A bright spot in Florida's otherwise bleak economic horizon, Sense Hotel will be a closely watched venture.

SENSE SOUTH BEACH HOTEL
Business Inquiries
Craig Keiffer 786-488-3066
Press Inquiries
CC Rover 305-761-2181